Reconsidering the mobility
paradigm of the cities
of the third millennium

Sponsor Milano
Sponsor Roma
Media Partner



14.00 - 18.00

Sala Agorà



MOTUS, MOBILITY AND TOURISM IN URBAN SCENARIOS: the new frontiers of the info-mobility in cities of art

Organized by the MOTUS partners of which Telecom Italia is the lead partner



MOTUS is a new integrated platform of services for the management of urban mobility that aims to improve commuting in metropolitan areas in terms of sustainability and eco-compatibility. The method of operation of MOTUS is based on a set of services able to detect and interpret the mobility flows by providers of location-based technologies GPS, GSM/UMTS, information providers, facilities, and infrastructure installed in specific locations. MOTUS partners came together in a consortium composed of the Politecnico di Milano, Fondazione Politecnico di Milano and more than twenty subjects between established companies and national research institutes.


Opening remarks

Pierfrancesco Maran, ANCI delegate for Mobility and Mobility Councillor for the City of Milan

Eugenio Gatti, Director of Fondazione Politecnico di Milano

Roberto Maragno, Sales Nord Ovest Telecom Italia



Andrea Lawendel, Journalist



MOTUS: Mobility and Tourism in Urban Scenarios. The guidelines of the project.


The MOTUS Consortium and the role of the partnership

Marco Mancini, Top Clients - Business Financial Support Telecom Italia


Goals and components’ description of the project, technical aspects and marketing strategies

Giovanni Gasbarrone, Business – Marketing - Segment Direct Telecom Italia


MOTUS as users' service. Practical applications and solutions for tourists in the city of art or with a large influx of visitors.

This session will present the prototypes and applications made under the project together with the methodological component for the feedback.


Subsystem for mobility management - Motus BLU

Salvatore Rinzivillo, ISTI-CNR

Massimiliano Sciascia, Cosmic Blue Team SpA


Subsystem to info-mobility services on mobile networks - Motus LILLA

Piero Lovisolo, Telecom Italia


Subsystem of services for tourists - Motus GIALLO

Franco Maria Nardini, ISTI-CNR


Subsystem of services for the citizen - Motus ARANCIONE

Massimo Veglia, Coop. EDP La Traccia


Subsystem to support the user in cases of criticalities of the local public transport - Motus ROSSO

Matteo Rossi, Politecnico di Milano

Alberto Colorni, Consorzio Poliedra


Subsystem of the services of eco-mobility - Motus VERDE

Pierfranco Ferronato, Create-Net


"Motus in motus: methods and techniques for analysis of user experience"

Carlo Galimberti, Università Cattolica del Sacro Cuore di Milano



Maurizio Brunelli, CEO of NordCom

Riccardo Santoro, Architecture and Innovation Officer, Corporate Strategy, Plans and Systems Ferrovie dello Stato

Walter Toscano, Senior Advisor Traveltelco Ltd

Giovanni Gasbarrone, Business - Marketing - Segment Direct Telecom Italia


Closure of the session


















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