The innovative format and the greater involvement of citizens will stimulate the word of mouth as well as the unconventional communication and guerrilla marketing activities.
The communication strategy will be based on an intensive and dedicated activity of divulgation trhough main social media. Social media profiles dedicated to the event will be developed and thanks to the involvement of associations and informal groups, the concept of New Mobility will be spread out. In order to increase the virality of the event, a competition for young people will be launched to create a promotional video spot that will show the new concept of mobility.
06/05/13 - Newsletter n°1: LA NUOVA MOBILITA' DEL TERZO MILLENNIO
06/06/13 - Newsletter n°2: NUOVE DATE PER CITYTECH 28-29 OTTOBRE 2013
12/06/13 - Newsletter n°3: CITYTECH E LA MOBILITA' NUOVA
19/06/13 - Newsletter n°4: NEWS DA CITYTECH 2013
26/06/13 - Newsletter n°5: NOTIZIE DA CITYTECH E DAL MONDO DELLA MOBILITA'
03/07/13 - Newsletter n°6: IL LIBRO BIANCO PRESENTATO A CITYTECH
10/07/13 - Newsletter n°7: MY CITYTECH SHOOT YOUR NEW MOBILITY!
17/07/13 - Newsletter n°8: LE FUNIVIE URBANE A CITYTECH
24/07/13 - Newsletter n°9: LE NOTIZIE DI CITYTECH 2013
31/07/13 - Newsletter n°10: PATROCINIO DI ATM PER CITYTECH
28/07/13 - Newsletter n°11: L'ADESIONE DEL PRESIDENTE DELLA REPUBBLICA
04/09/13 - Newsletter n°12: LE PRIME ANTICIPAZIONI SUL PROGRAMMA
11/09/13 - Newsletter n°13: I WORKSHOP DI CITYTECH
19/09/13 - Newsletter n°14: IL TPL SETTORE DI VITALE IMPORTANZA
26/09/13 - Newsletter n°15: STUFO DEL SOLITO MODO DI PARLARE DEL TPL
02/10/13 - Newsletter n°16: SMART MOBILITY: le nuove frontiere del Car-Sharing e dell'Infomobilità
